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Cookie Policy

This Cookie Policy describes the practices that QVC UK (“QVC” or “us” or “we”) follows when collecting information through use of cookies and similar technologies on this website. If you have questions about this Cookie Policy or your rights, you may contact the legal counsel of QVC by email at DPOUK@qvc.com and by mail at QVC, Building 8, Chiswick Park, 566 Chiswick High Road, London W4 5XU United Kingdom. The data protection officer for QVC is Jeffrey God, who can be reached by email at DPOUK@qvc.com and by mail at QVC, Attention: Jeffrey God, 1200 Wilson Drive, West Chester, Pennsylvania 19380 USA.

Information We Collect

When you visit our website, our web server will temporarily record certain information from the device you use to access our website, the domain name or IP address of the requesting computer, the access date, the file request of the client (file name and URL), the HTTP response code and the website from which you are visiting us, the number of bytes transferred during the connection and, if applicable, other technical information that we use and statistically evaluate for the technical implementation of the website’s use (such as delivery of the content, guaranteeing the website’s functionality and security, protection against cyberattacks and other abuses).

It is necessary to store and process the information referred to above for the duration of your session in order to deliver our website content to your computer. We also store some of this information in the log files of our servers. We will not combine this information with your IP address or other personal data relating to you except as disclosed below.

We will also use the data described above to draw conclusions about your use of the website and to adapt our website’s in order to make our website as user-friendly, safe and attractive as possible and thus promote the sale of our products and services.

For further information on the legal bases on which we rely to collect, use and process information about you, please refer to our Privacy Policy (which can be found here).

Types of Cookies and their function

We use cookies, among other things, to collect and process the data mentioned in the preceding Section. Cookies are files that are stored on your computer’s hard drive and are accessed by our server when you visit our website. All cookies are one of two variants:

  • Session Cookies: Also called transient cookies, are cookies that are temporarily stored in your browser for the duration of a browser session, and they typically will store information in the form of a session identification and no further information personally identifying you.
  • Persistent Cookies: Also called permanent or stored cookies, are cookies that are stored on your hard drive until they expire (persistent cookies are set with expiration dates) or until you delete the cookie. Persistent cookies are used to collect identifying information, such as web surfing behaviour or user preferences for a specific web site.

On our website we employ the following types of cookies:

  • Necessary
  • Functional
  • Analytics
  • Advertisement

These cookies are a mixture of first party cookies, which we set ourselves, and third-party cookies, which are set by other websites. We use cookies across our website to improve its performance, create statistics and enhance your experience. Cookies are used to provide the following functions:

  • Session Management – To ensure that your session is routed to the correct system for the duration of your visit.
  • Usage Tracking – We use cookies to provide analysis of our users’ on-going usage of the website.
  • AB Testing / Multivariate Testing – We can display multiple versions of a page to a user to assess which generates the best user experience.
  • Advertising – We can display advertising content depending on location, language, and your past browsing history.

Necessary Cookies

We use a number of cookies which are strictly necessary to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. Please click on the icon on the bottom left side of the page for more information on the type of cookies, their description and duration.

Functional Cookies

We use Functional cookies to allow us to perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features. Please click on the icon on the bottom left side of the page for more information on the type of cookies, their description and duration.

Analytics Cookies

We use Analytics cookies to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. For example, we might use these cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

We use Google Analytics to collect demographic and interest-level information and usage information from users that visit this website, including information about the pages where users enter and exit the website and what pages users view on the website, time spent, browser, operating system, and IP address.

Cookies allow Google to recognize a user when a user visits our website and when the user arrives from other websites. Google use the information they collect from our website and other websites to share with us and other website operators’ information about users including age range, gender, geographic regions, general interests, and details about devices used to visit our website and other websites and purchase items.

For more information regarding Google’s use of cookies, and collection and use of information, see the Google Privacy Policy (available at https://policies.google.com/privacy?hl=en). If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).

For more information, please click on the icon on the bottom left side of the page for more information on the type of cookies, their description and duration.

Advertisement Cookies

We and our partners and advertisers use cookies to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

We work with certain third-party advertisers and partners to collect information about your use of the website through first and third-party cookies in order to serve adverts to you. They may also analyse this data in order to serve adverts to you on other third-party websites.

We also work with advertisers in order to display our advertisements on third party websites, based on cookies set on your visit to this website. Advertising/targeting cookies may also be used to track your responses to particular adverts, which helps advertisers ensure that you see the most relevant advertisements in future on third party websites.

For more information, please click on the icon on the bottom left side of the page for more information on the type of cookies, their description and duration.

Cookie Consent

When you visit our website, you are notified of the use of cookies and asked to provide your consent for cookies which are not strictly necessary for us to deliver the website to you (for example, advertisement cookies). The notice refers to the detailed explanations in this Cookie Policy.

You can change your consent preferences regarding the use of cookies by accessing your preference center clicking on the icon on the bottom left side of the main page.

In addition, you can prevent or restrict the storage of cookies on your hard disk by setting your browser not to accept cookies or to request your permission before setting cookies. Once cookies have been set, you can delete them at any time. Please refer to your browser’s operating instructions to find out how this works. If you do not accept cookies, this can lead to restrictions in the use of our service.

Data Retention and Deletion

Session cookies expire and are deleted at the end of your browser session. Persistent cookies may be set to expire from few days to a year or more depending on the function of the cookie. After expiry of those periods’ information will be deleted or made anonymous.

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